Video: Ray Rice is.....Spiderman?
Gail Burton/AP |
Well with all that noise against him Rice probably turned to his PR guys to try and help his image. It appears this is what they came up with.
A bold move for the PR guys, lets see how it plays out for them. Its smart. You tell the news you will release the footage of the actually fight, they'll jump all over it. Instead you give them a video of Spiderman defending the city and since everyone loves Spiderman they will automatically love Ray Rice again. It seems to have already worked in Baltimore where they gave him a standing ovation.
But my Spidey Senses are telling me that no amount of PR work will get him out of this one.
Via Gary Dzen of Boston.com
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